InCosmetics: natural is back

April 17th, 2019

The 30th edition of the InCosmetics Trade Fair in Paris, the most important stage of the personal care industry, finished successfully on April 4th 2019. In 3 days of the fair, 800 exhibitors and more than 9,000 cosmetics manufacturers from all over the world gathered to learn about the latest trends in the sector, discover new innovative ingredients for personal care and participate in business agendas. SIPPO supported the participation of Colombia in InCosmetics, a country that thanks to its vast biodiversity, has a high potential in the sector of natural ingredients.

Latest trends

Buyers and sellers of the industry, specialists in R & D and formulators, gathered to follow the latest trends in skin care, hair care and cosmetics, leaving evidence that this industry is betting more and more on natural ingredients and sustainability.

More and more people choose an ecological, sustainable and healthy lifestyle and that is how the "natural" is back, particularly in the field of cosmetics. For this reason, companies are taking the leap towards a new trend: natural cosmetics, which combines natural products, respectful of the body and the environment. A trend that is accompanied by a greater demand for organic certifications, corporate social responsibility and sustainability.

Ingredients of natural origin, vegetable and essential oils, extracts of plants, fruits, butter, waxes and perfumes extracted directly from nature, gain more relevance before an audience that reads more and more the labels of products in search of the natural and of sustainability. This new scenario opens a great opportunity for countries that have a wide biodiversity. Colombia is listed as the second most biodiverse country in the world, with more than 45,000 species of plants, 1,500 of which are endemic species. This explains the progressive development of the cosmetic industry based on natural ingredients.

SIPPO at InCosmetics

SIPPO supported ProColombia and the Chamber of Commerce of Bogotá CCB, in their effective participation in the fair, through workshops prior to the fair addressed to the 6 offices of PROCOLOMBIA in Europe, to the sector consultants of the CCB and the 4 participating companies in the fair. The workshops included topics such as the export strategy for natural ingredients in Europe, sector trends, latest data, European market entry requirements, certifications, competition analysis, potential buyers, potential segments, marketing channels, among other topics. Likewise, during the fair, an accompaniment was realized for the effective realization of B2B meetings, competition analysis and potential buyers.

The 4 participating Colombian companies: GreenAndina, Kahai, Neyber and Protécnica, reported having made 313 relevant business contacts during the fair, 74 binding offers and business for USD 494,500. The evaluations of the BSOs and the companies ratified the importance of the participation of Colombia in this fair, to show the best of the biodiversity in natural ingredients to the world industry and also to be present in this space, at the center of trends, innovations and updates in the most important fair of the personal care industry in the world, thus looking forward to the next appointment which will be in Barcelona from March 31 to April 2, 2020.