A new trade fair participation model in A+A Dusseldorf 2019
SIPPO supported Albanian Investment Development Agency to participate at A+A Dusseldorf, the most important work safety and security fair. Given the limited resources and no previous experience, the participation was planned carefully as an Info-stand combined with sellers mission, then organized and coordinated with Albanian companies present during this event: Citytex, CTA Distribution, ALV-TEX, Desa Co, Arisa, Malbertex and NP Services.
SIPPO supported Albanian Investment Development Agency to participate at A+A Dusseldorf, the most important work safety and security fair. Given the limited resources and no previous experience, the participation was planned carefully as an Info-stand combined with sellers mission, then organized and coordinated with Albanian companies present during this event: Citytex, CTA Distribution, ALV-TEX, Desa Co, Arisa, Malbertex and NP Services.
SIPPO supported AIDA in developing this participation model and by building capacities of companies and AIDA staff in market information, stand management and coordination role, that was crucial for this model. AIDA has coordinated around 50 meetings at the stand between Albanian companies and potential buyers and companies where very optimistic and satisfied from Albanian presence at the fair with a stand and contacts they have made with potential buyers. Participation in the next edition will be easier for AIDA and Albanian textile sector.
This cost-effective participation model was proven to be successful in case the BSOs do not have previous experience for a fair or BSOs do not have adequate resources to organize a Country Pavilion.