Colombia
SIPPO facilitates growing exchanges between BSO partners Wesgro and ProColombia
One of the outcomes of SIPPO South Africa and SIPPO Colombia's facilitation of successful, virtual exchanges between their partner BSOs, Wesgro and ProColombia, was the recent visit of Wesgro officials to Colombia to attend the 100th Marcorruedas in Cartagena and to visit the ProColombia Head Office in Bogotá.
Following an invitation extended to Wesgro by ProColombia, two officials from Wesgro recently undertook this productive visit to Colombia, with the objective of benchmarking ProColombia's matchmaking forum, the Marcorruedas, and to exchange on best practice between the two organisations.
According to the Wesgro officials, attending the Marcorruedas event provided them with a valuable opportunity to observe and benchmark it with Wesgro’s own buyer programme, “Made in the Cape”, launched in 2023. This also offered the opportunity to exchange on best practice on a number of topics in the export promotion field. The visit to ProColombia's office facilitated valuable benchmarking activities, including meetings with various teams such as Planning, Research, Exports, Tourism, and Internationalisation.
The Wesgro officials expressed their appreciation to SIPPO South Africa and SIPPO Colombia for facilitating their connections with ProColombia and are very grateful to the ProColombia team for their hospitality, assistance, and the opportunities they extended to them.
Following the visit, they are looking forward to further nurturing their strategic relationship with ProColombia and exploring avenues for continued collaboration and mutual benefit
