SIPPO Colombia, building capacities to promote export growth through a trade enhancing platform
The Swiss Import Promotion Programme (SIPPO) is a well-established mandate of the State Secretariat for Economic Affairs (SECO), within the framework of its economic development cooperation. As of 2017, SIPPO is implemented by Swisscontact, a business-oriented Swiss foundation for international cooperation and development.
We work directly with Business Support Organisations (BSOs), including promotion boards and sector-wide associations, to support the expansion and quality of their export promotion services to their members and clients. Through the BSOs, export-ready companies gain access to customised export services such as market intelligence, capacity-building, networking and matchmaking.
SIPPO connects relevant export sectors from eleven partner countries with reliable importers in Switzerland, the rest of Europe and other important target markets.
Colombia is facing substantial political, economic, social and cultural challenges for consolidating peace, an essential requirement for achieving higher levels of a sustainable, equitable and inclusive integral development. However, its climate conditions; its soils and water availability; production, cultural and biological diversity; the beauty of its nature; and its geo-strategic location —with access to both oceans, the Atlantic and the Pacific— contribute to sources of relevant comparative and competitive advantages.
This is precisely the context in which the SIPPO programme aims to contribute from a perspective of diversification, value addition, sophistication and consolidation of the exportable supply, for enhancing projection and integration into the global value chains, thus realising the benefits related to the international trade for development.
Services tailored to your needs
Our exports facilitation services include market intelligence; networking and matchmaking; performance indicators; and knowledge transfer and exchange, with a view to maximizing potential capacities in the BSOs, our local partners, to boost sustained growth of exports and exportable supply diversification.
Our team will soon be made up of two professionals with vast experience in, amongst others, international trade; negotiation and use of international trade agreements; export processes, market research; and design of public policies.
In Colombia, the programme will provide export facilitation services through local partner business support organisations (BSOs), based on the traits and potential of the three prioritised sectors: processed foods, natural ingredients and sustainable tourism.
The privileged geographic location and the multiplicity of the thermal floors in Colombia provide significant opportunities for production growth and specialisation, as well as for further diversification, value added and sophistication of the agribusiness industry. The sector has shown promising growth over the last decade, experiencing a 3.2% annual average growth rate, driven mainly by the increase in domestic consumption and new international market penetration. This implies significant opportunities for new product design and/or adaptation to satisfy the needs and tastes of consumers in international markets.
Colombia has a wide natural, cultural and geographic diversity, ranging from the coasts on the Pacific and Atlantic Oceans to the Andean heights, and from the exuberant beauty of the tropical rainforests on the Amazonas and Orinoco basins to the Guajira desert. These breathtaking landscapes are the natural setting for numerous cultural expressions of native peoples who uphold their traditions and ancestral practices. This capital constitutes the starting point for planned territorial management that should transform Colombia into a world-class tourism destination.
Colombia is ranked as the world’s second most biodiverse country, with over 45,000 species of plants, 1,500 of which are endemic. This explains the progressive development of the growing pharmaceutical, food and cosmetic industries, based on natural ingredients, both as primary input, or source, and as intermediate goods. However, the country must still achieve its full export potential by strengthening research and innovation capabilities, new product development, and value chain consolidation, including primary transformation of such ingredients. The enhanced exports offer will attract new or established international buyers looking for innovative products and reliable suppliers to develop and/or diversify their product portfolio.
SIPPO will implement its activities in the relevant export sectors with its five partner organisations. We foster sophisticated services for export-ready companies.
Together with the UN body of the International Trade Center ITC (www.intracen.org), export promotion boards and sector associations were assessed in 2017 to identify potential for improvements in their export promotion services. This involves interviews related to BSOs’ export promotion services, organisational structures, quality management and performance management, as well as export and sector strategies.
Private trade association composed of over 100 cocoa growers associations articulated in 7 regional hubs, committed to furthering cocoa-chocolate sector integration and opportunities to strengthen organisations and growers capacities, competitiveness and welfare.
Private, non-profit, trade association committed to furthering responsible tourism practices in Colombia through, among others, compliance with international market standards and public policy advocacy to mainstream these practices in the domestic market in order to promote sustainable sector growth.
Private non-profit trade association established to safeguard Colombian cocoa growers' interests and contribute to their integral development, attain sustainable, equitable and inclusive sector development and significantly contribute to peacebuilding, through marketing, trade, research, technology, rural extension and innovation, and social, cultural and environmental products and services.
Trade promotion agency that fosters non-traditional exports, international tourism and foreign investment in Colombia, as well as country image, through its wide-ranging network of local and international bureaus.
In collaboration with partner BSOs, SIPPO provides training and support to export-ready relevant sector businesses, affording them the opportunity to aptly and effectively participate in local and international trade fairs and events.
Buyer and/or seller missions, market intelligence and/or market access capacity building tools and workshops, networking and B2B meetings, and trade fairs, among others, constitute a platform for generating and realising new export business.
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