The opportunity to be better integrated into the Sustainable Global market of Goods and Services
With the aim of strengthening Business Support Organizations and increasing Colombia's insertion into the global goods and services market, SIPPO has put a strong focus on supporting its BSOs in using and enhancing their Customer Relations Management (CRM) & Monitoring and Results Measurement (MRM) systems in order to achieve this goal.
B2B Trace was developed by Koltiva with cofinancing by SIPPO as a a CRM solution that seeks institutional strengthening through 1) The Increase in productivity of the BSOs, 2) The monitoring and closing of the opportunities generated in the promotion of exports and 3) A culture oriented to results.
In the presence of the Secretary of State for Economic Affairs of Switzerland (SECO) and the BSOs affiliated with the SIPPO Program, on June 26, the B2BTrace platform was presented,
Improvement of Productivity:
Through the appropriate use of the platform, the BSOs affiliated to the SIPPO program will be able to achieve higher levels of productivity by having all the commercial information in one place for all users and by stimulating the standardization of processes, or simply create a good network of contacts for their company. This will save time, improve efficiency and increase the potential to compete nationally and internationally.
Management of the process of generation of business opportunities and closing deals (Business Pipeline)
Through the platform, the BSOs can effectively accompany their affiliates, by efficiently managing the process of generating business opportunities and closing deals that arise from their different export promotion activities (trade fairs, buyers and sellers missions, study tours, commercial agendas, etc). This tool will also allow the BSOs to identify which products of their service portfolio are the most effective for when closing export business.
The generation of a results-oriented culture:
Through the analysis of the information and the measurement and evaluation of the results, the tool contributes to the generation of a culture oriented to Results in the BSOs, allowing the construction of dashboards that monitor in real time the performance of the organization for its continuous improvement.
The presentation of the platform was made by Manfred Borer, the CEO of KOLTIVA AG, the technology solutions company for international trade, who developed this useful tool.
 CRM Customer Relationship Management is a technological platform to support the management of customer relations, Sales and Results-oriented culture, which are integrated into the Business Management Systems.
 PROCOLOMBIA; the Chamber of Commerce of Bogotá CCB; the Colombian Federation of Cacao FEDECACAO; RED CACAOTERA and the Colombian Association of Responsible Tourism ACOTUR.