Swiss Import Promotion Programme (SIPPO) joined the Association of Exporters (ADEX) to develop a training program on negotiation skills for processed foods SMEs that are going to participate in Expoalimentaria on September 25 to 27 in Lima. The Expoalimentaria trade show is the main international business platform in Peru, which offers 4 specialized sectors: national and international foods and beverages (including processed foods), machinery, packaging and foreign trade services, which gather the interest of the main companies of the five continents.
Peruvian consultant Jorge Caycho prepared a state-of-the-art negotiation with buyers’ course that was delivered to the ADEX professional team with the idea to replicate it in the future in other sectors and for a larger number of companies. In this first stage of the capacity building intervention, more than 15 ADEX staff were trained on how to react to different scenarios of negotiation with international buyers from European countries, mainly from France, Germany, Switzerland and Belgium.
In the second stage of the capacity building intervention, the consultant enrolled ADEX staff to train a group of processed foods companies to pilot the intervention and preparing them for Expoalimentaria. As result, these companies have more competencies to negotiate and participate in meetings with international buyers.
Finally, SIPPO consultant will follow up the participation of each company in Expoalimentaria aiming to coach them and provide feedback in their meetings when it's necessary. All these activities will be used as a pilot report to allow ADEX a future implementation for a broader training with Peruvian companies participating in Expoalimentaria in various sectors of the economy.
Please visit Expoalimentaria in Lima, from September 25 to 27 in Lima. Expoalimentaria is presenting its Hosted Buyer program, targeted exclusively for international visitors. The goal of this program is to guarantee the presence of high-level professionals and with purchase decision-making power in the represented sectors of the fair. For more information visit https://www.expoalimentariaperu.com